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Backlash to artificial dye grows as Kraft ditches coloring for Kool-Aid, Jell-O

Kraft Heinz promised Tuesday to purge certain artificial food dyes from its products by the end of 2027, a move that follows pressure from Health and Human Services Secretary Robert F. Kennedy Jr. to excise color additives from the nation’s food supply because of potential health risks.The company said it will replace food, drug and cosmetic (FD&C) dyes with natural versions when possible; create new colors and shades, if necessary; or simply remove colors. Nearly 90 percent of Kraft Heinz produ...

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