The AIpocalypse is here for web sites as search referrals plunge
Google AI Overviews and other AI search services appear to be starving the hand that fed them.
Google's AI-generated summaries of web pages, officially released in May 2024, show up atop its search results pages so search users don't have to click through to the source website.
A year later, enterprise AI analytics biz BrightEdge reported that Google AI Overviews had generated more search impressions (up 49 percent), but click-throughs to the actual web sites dropped 30 percent
That means AI Ove...
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