When agile experimentation at startups becomes a p-hacking trapSpeed kills rigor. In startups, the pressure to ship fast pushes teams to report anything that looks like an improvement. That’s how p-hacking happens. This piece breaks down three common cases—and how to avoid them. Example 01: Multiple comparisons without correction Imagine you're a product manager trying to optimize your website’s dashboard. Your goal is to increase user signups. Your team designs four different layouts: A, B, C, ...