In late 2022, Noah Pepper, a former Stripe business lead for the Asia Pacific region, founded Multiplier, a startup that aimed to sell software to tax accountants. But soon after ChatGPT was released, it occurred to him that AI can change how professional service firms use technology. “I realized I was barking up the wrong tree by trying to build a SaaS business, and instead I should figure out how to make these people more effective,” he told TechCrunch. The startup acquired Citrine Internation...