In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is expected to hit the market by the fourth quarter of 2025. Amazon’s demand-side platform (DSP) will be used to place ads on top-viewed platforms like the Roku Channel and Prime Video along with other services available via Roku and Fire TV operating systems. The team-up was unveiled as the ad, entertainme...