The Indian company forcing Uber to change its business model
A 3-year-old homegrown startup has upended India’s ride-hailing sector.
Namma Yatri, launched in 2022 as an auto-rickshaw aggregator, has changed how drivers earn from ride-hailing platforms. The app, developed in consultation with a drivers’ union in Bengaluru, discarded the dominant commission-based model and pioneered a subscription-based system where drivers pay the platform a nominal fee and get to keep the entire fare charged from customers.
The app, currently available in more than 15 Ind...
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