More games are taking advantage of the free-to-play model, and Microsoft is building systems designed to deliver ads without disrupting the gaming experience. According to Respawn First, the system would first give players some ad-free playtime, which could either be based on time or in-game progress, such as levels and bosses. Once this expires, the company will then open a window and briefly serve “promoted content.”However, this system will not just show ads out of the blue. Instead, it will ...