"It is a matter not only of customer protection, it’s also a matter of democracy protection." Rafmaster/Getty Images The EU is mandating that companies stick a label on content that was AI-generated if it is attempting to look authentic, according to a report by The Guardian and others. These rules, which were devised under the region's pre-existing AI Act, go into effect on August 2. This applies to generated images, audio and text, as long as they were designed to look real. This content will ...