AI labels to be compulsory on authentic-looking content under EU rules
From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about politicians intended to malign its targets and mislead the public.Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled.The rules, devised under the EU’s landmark AI Act, mean companies must ensure people know when...
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