15.07.2026, 14:24 Uhr OpenAI, the US company behind ChatGPT, has lost its legal challenge against the refusal to register the trademark "OPENAI" at the European Union's General Court.The Luxembourg-based court ruled that, for certain software and information technology goods and services, the term is purely descriptive and therefore lacks the distinctiveness required for trademark protection. The ruling can still be appealed to the European Court of Justice.The court's judgment upheld a decis...