Amazon designs custom AI chips for Echo, Fire TV devices; exec Panos Panay reveals on-device silicon strategy, hints at new wearable products coming soon to compete with Apple, Google in AI assistant market.

Amazon is designing its own AI chips for Echo, Fire TV and future devices, exec tells CNBC

Amazon is focusing on building chips for its "critical" consumer devices, the company's top hardware executive told CNBC.In a wide-ranging interview on CNBC's "The Tech Download" podcast, Panos Panay, the head of devices and services at Amazon, discussed, for the first time, the company's approach to semiconductors in its own hardware and how it's experimenting with different types of AI-enabled gadgets."We do make our own end-to-end silicon for the devices that we ship," Panay said.He said Amaz...