Apple shares plunge 6% after hiking MacBook, iPad prices up to $300 due to AI-driven memory shortage; CEO Cook calls component cost surge a "hundred-year flood"

Apple posts worst day in over a year after MacBook and iPad price hikes

Apple on Thursday announced price hikes on MacBooks and iPads, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said increases had become unavoidable.Shares of the company closed more than 6% lower on Thursday after the price change, the worst fall since April 2025.Here are the latest changes from Apple:MacBook Neo entry $599 increasing to $699 MacBook Air 512GB $1099 increasing to $1299 MacBook Pro 1T $1699 increasing to $1999 iPad Air 128GB $599 ...