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Apple boss Tim Cook says prices to rise due to memory chip costs

Apple to raise prices as AI boom pushes up chip costsGetty ImagesApple CEO Tim CookApple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant's boss has said.Tim Cook, Apple's outgoing chief executive, told The Wall Street Journal (WSJ) that price increases are "unavoidable" as the situation around memory chips has become "unsustainable".He did not say when prices will rise or which products will be affected. It is also unclear whethe...

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