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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch

Getting cited by AI is easier than earning consumers’ trust, according to a new report from WordPress VIP, the Automattic-owned company that offers an enterprise version of the WordPress publishing platform. As brands race to have their links appear in AI search results, consumers have grown more skeptical about whether they can actually trust the answers they’re getting. Per the report, 60% of consumers in the U.S. say that brands that use “AI” in their messaging are a turnoff, and 86% don’t fu...

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