Built with Gemini, we're testing new ad formats in Search and expanding our Direct Offers pilot to help brands connect with consumers. General summary Google is integrating Gemini into Search to provide conversational, AI-driven ad experiences that offer product guidance and transparent explanations. You can now use new formats like Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads to connect with customers through real-time, personalized advice. To prepare, ensure y...