Google tests new conversational ad formats in AI Mode and Search
Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google Marketing Live 2026.
Driving the news. The company announced several new ad experiences for AI-powered Search, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads and Business Agent for Leads. The updates are part of Google’s broader push to integrate Gemini deeper into Sear...
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