U.S. digital ad revenue hits record $294.6 billion in 2025, up 13.9% year-over-year; social media leads growth at 32.6%, reaching $117.7 billion as AI transforms advertising infrastructure and consumer behavior shifts toward video and creator content.

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

(Image credit: Getty) NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025.The newly released 2025 Internet Advertising Revenue Report, conducted by PwC, shows that despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, reflecting a 13.9% year-over-year increase.These results were particularly nota...