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Google Search to classify ‘back button hijacking’ as spam

Websites that engage in “back button hijacking” might soon appear less prominently in Google Search results as part of a new spam policy. Back button hijacking occurs when a site prevents users from “using their back button to immediately get back to the page they came from.” Users are instead sent to “pages they never visited before, be presented with unsolicited recommendations or ads, or are otherwise just prevented from normally browsing the web.” As Google notes, this breaks the “fundamenta...

Read more at 9to5google.com

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