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Introducing a new spam policy for "back button hijacking"  |  Google Search Central Blog  |  Google for Developers

April 13, 2026 Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions. What is back button hijacking? When a user clicks the "back" button in the browser, they have a clear expectation: they want to return to the previous page. Back button hijacking breaks this fundamental expectation. It occurs when a site interferes with a...

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