If active distraction of readers of your own website was an Olympic Sport, news publications would top the charts every time. I went to the New York Times to glimpse at four headlines and was greeted with 422 network requests and 49 megabytes of data. It took two minutes before the page settled. And then you wonder why every sane tech person has an adblocker installed on systems of all their loved ones. It is the same story across top publishers today. To truly wrap your head around the phenomen...