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Netflix Backs Out of Warner Bros. Bidding, Paramount Set to Win

In a stunning twist, Netflix is declining to raise its bid for Warner Bros., positioning David Ellison’s Paramount as the winner in the battle for the fabled studio. Netflix co-CEOs Ged Sarandos and Greg Peters released a statement Thursday outlining their decision, namely that the the deal is “no longer financially attractive” and that it “was always a ‘nice to have’ at the right price, not a ‘must have’ at any price.” “The transaction we negotiated would have created shareholder value with a c...

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