Financial pressures and a changing tune OpenAI’s advertising experiment reflects the enormous financial pressures facing the company. OpenAI does not expect to be profitable until 2030 and has committed to spend about $1.4 trillion on massive data centers and chips for AI. According to financial documents obtained by The Wall Street Journal in November, OpenAI expects to burn through roughly $9 billion this year while generating $13 billion in revenue. Only about 5 percent of ChatGPT’s 800 milli...