X UK revenues drop nearly 60% in a year as content concerns spook advertisers
UK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about its use to create sexually explicit and violent imagery.In the UK, the social media site recorded a 58.3% fall in revenues from £69.1m in 2023 to £28.9m last year, ac...
Read more at theguardian.com