Former Amazon execs raise $15M Series A for Seattle startup Spangle AI, which uses generative AI to create custom storefronts based on shopper intent and context, reaching $100M valuation with clients like REVOLVE and Steve Madden.

Former Amazon execs raise $15M for agentic commerce startup that uses AI to generate custom storefronts

Spangle co-founders Maju Kuruvilla (left) and Fei Wang. (Spangle Photo) Spangle AI, a new Seattle startup that helps online retailers build customized shopping experiences in real-time, announced a $15 million Series A investment round led by NewRoad Capital Partners. The company is now valued at $100 million. Founded last year by former technology leaders at Amazon, Spangle can instantly generate a tailored storefront for individual customers based on how traffic flows in from social platforms,...