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Microsoft launches Copilot Checkout and Brand Agents

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience. Plus, a new feature called Brand Agents is rolling out for Shopify sites, allowing merchants to have an AI chat experience trained on their own product catalog. Microsoft said the AI responses will have your brand’s voice and be...

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