In a statement to the German Press Agency, Apple claimed that it may have to turn off App Tracking Transparency in Europe as a result of “intense lobbying efforts”. Here’s why. A bit of context In May 2021, Apple introduced App Tracking Transparency (ATT), a privacy feature that lets users choose whether apps can track their activity across other companies’ apps and websites for advertising or data-sharing purposes. Following the rollout of the feature, cross-app and cross-site tracking declined...