Google’s Privacy Sandbox Is Officially Dead
Google’s Privacy Sandbox, the initiative kicked off in 2019 with the aim of developing innovative privacy-protecting technologies to replace third-party cookies on the web, is officially dead.After a blog post today detailed 10 remaining Privacy Sandbox technologies being axed, a Google spokesperson confirmed to ADWEEK that the entire project is being retired.“We will be continuing our work to improve privacy across Chrome, Android and the web, but moving away from the Privacy Sandbox branding,”...
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