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Why more SaaS companies are hiring chief trust officers

Trust is the foundation of all relationships. That’s why several tech companies are expanding their C-suites with an executive whose sole job is ensuring their company maintains high levels of integrity with customers.These chief trust officers, or CTrOs, are C-suite executives who build stakeholder trust in their company, including in how it handles and secures consumer data. According to an August Forrester report, the role has emerged over the past decade amongst tech and B2B software compani...

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