Salesforce announced a series of product updates, a process intelligence acquisition and an Agentforce 360 architecture designed to make the case that it should orchestrate first and third party AI agents. At Dreamforce 2025, Salesforce looked to differentiate itself from what's becoming a crowded agentic AI platform space. The cloud giants are looking to go horizontal with stacks to build, deploy and optimize AI agents. SaaS vendors are expanding into managing AI agents beyond their verticals. ...