My first job, I was in-house at a fur company with this old pro copywriter, Greek, named Teddy. And Teddy told me the most important idea in advertising is “new”. Creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond with the product: nostalgia. It’s delicate, but potent. – Don Draper (Mad Men Season 1, Episode 13 – “The Wheel”) I was reminded of this Don Draper quote from one of my all-time favorite TV scenes – the Kodak Carou...