Snap breaks into 'startup squads' as ad revenue stalls | TechCrunch
In Brief
Posted:
6:41 PM PDT · September 8, 2025
Snap is breaking itself apart and rebuilding from within. In a new annual company letter, CEO Evan Spiegel just announced the company is restructuring around small “startup squads” of 10 to 15 people to better compete against larger competitors.
The move comes as the 5,000-person company faces mounting pressure. Advertising revenue growth flatlined at 4% in the second quarter, and North American daily active users declined 2% to 98 million, a trou...
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