Opinion If you're a tech company marketing manager writing white papers, you'll love a juicy pull quote. That's where a client says something so lovely about you, you can pull it out of the main text and reprint it in a big font in the middle of the page. "VMware is essential for the operations of Tesco's business and its ability to supply groceries" is a great candidate from 2019. Broadcom's answer to VMware pricing outrage: You're using it wrong READ MORE Or it would be, if it wasn't followed ...