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Google denies AI search features are killing website traffic | TechCrunch

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in aggregate. Instead, the search giant says that total organic click volume from its search engine to websites has been “relatively stable” year-over-year and that average click quality has slightly increased. “This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggr...

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